Email is truly one of the Internet's most powerful tools. Never before has it been
possible to reach such a large number of people at such a small cost. While surfing the
net is a national pastime, studies indicate that the average Internet user only returns to
a few select web sites.
So how will you get them to return to yours? One way is to send them a simple reminder. When clients initially
visit your site, have them provide their name and email address. As time goes by you can email them
with special offers and updated content.
Email marketing is simply the use of email, in its various forms, to help marketers build
stronger connections between their customers and their brands - and consequently to build
their businesses.
One very important thing to consider on the flip side: SPAM will drive people away. What is SPAM?
Unsolicited email. We have all received it and know how annoying it is. The first thing you
should do when starting an internet email campaign is ASK for members to sign up. Not only do
you offer the choice of signing up to receive emails from you but also the choice to opt out at
any time.
Take a look at a few examples of marketing emails.
Start your email campaign with existing customers and grow your contact list by
encouraging recipients to forward your message to others. Include a subscribe
button on your website and ask prospective customers if you can send your
newsletter to them.
Have questions? Contact us and let's talk!
